Moving made simple
Moving made simple
Mobile App | UX Research & Design | 7 Weeks
Mobile App | UX Research & Design | 7 Weeks
Overview
Problem
Problem
Current solutions overlook essential needs—like comparing schools, organizing tasks, and efficiently setting up utilities—leading to frustration and wasted time.
Current solutions overlook essential needs—like comparing schools, organizing tasks, and efficiently setting up utilities—leading to frustration and wasted time.
Moving is stressful and complex, especially for families juggling multiple responsibilities. It is so challenging, that:
Moving is stressful and complex, especially for families juggling multiple responsibilities. It is so challenging, that:
60% of people consider moving more stressful than a breakup or divorce.
60% of people consider moving more stressful than a breakup or divorce.
Key Objective
Key Objective
To develop a streamlined platform that simplifies the logistical aspects of moving, enabling families to efficiently handle childcare, school enrollments, and utility setup—reducing stress and saving valuable time.
To develop a streamlined platform that simplifies the logistical aspects of moving, enabling families to efficiently handle childcare, school enrollments, and utility setup—reducing stress and saving valuable time.
Process
Research
Define
Design
Test
Iterate
Research
I conducted research to identify key challenges and unmet needs families encounter when managing logistical aspects of moving—such as school enrollment, childcare, and utility setup—in order to design a solution that streamlines these tasks and reduces stress.
I conducted research to identify key challenges and unmet needs families encounter when managing logistical aspects of moving—such as school enrollment, childcare, and utility setup—in order to design a solution that streamlines these tasks and reduces stress.
Competitive Analysis
Competitive Analysis
Interview Insights
Interview Insights
Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything. – Participant from Chicago
I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place. – Participant from Minnesota
Key Findings
Key Findings
Managing childcare and school enrollment during a move poses significant stress for families.
Beyond the emotional challenges of relocation, physical tasks such as packing and setting up utilities further add to the burden.
Implementing a centralized platform to streamline these processes and facilitate service comparisons would alleviate stress and enhance the moving experience.
Define
Understanding the User
Understanding the User
Understanding the User
Bridging Business Goals with User Needs
Bridging Business Goals with User Needs
I began by identifying business objectives and essential features that align with user goals. Subsequently, I developed a core architectural framework using "How Might We" (HMW) statements, which bridge user needs with task flows and potential technology integrations. This approach facilitates creative solutions while keeping the team focused on addressing the right problems.
I began by identifying business objectives and essential features that align with user goals. Subsequently, I developed a core architectural framework using "How Might We" (HMW) statements, which bridge user needs with task flows and potential technology integrations. This approach facilitates creative solutions while keeping the team focused on addressing the right problems.
Questions
Questions
How might we develop a platform that enables families to efficiently handle school enrollments, childcare arrangements, and utility setups, thereby alleviating the stress associated with moving?
How might we offer users tailored resources and tools that simplify relocation planning and enhance their decision-making process?
How might we design an intuitive experience that allows individuals and families to seamlessly compare local services, schools, and community amenities in their new area?
How might we develop a platform that enables families to efficiently handle school enrollments, childcare arrangements, and utility setups, thereby alleviating the stress associated with moving?
How might we offer users tailored resources and tools that simplify relocation planning and enhance their decision-making process?
How might we design an intuitive experience that allows individuals and families to seamlessly compare local services, schools, and community amenities in their new area?
User Flow
User Flow
Search and comapre daycares
Search and compare daycares
Design
Sketching
Sketching
After refining user flows and information architecture, I explored the "How Might We" questions through iterative sketching and wireframing.
After refining user flows and information architecture, I explored the "How Might We" questions through iterative sketching and wireframing.
Wireframing
Wireframing
I conducted user testing early and frequently to ensure each iteration effectively addressed our core problem.
I conducted user testing early and frequently to ensure each iteration effectively addressed our core problem.
Medium Fidelity Designs
Medium Fidelity Designs
From the wireframes, I created high fidelity designs.
From the wireframes, I created high fidelity designs.
Test
Usability Feedback
Usability Feedback
Usability testing on the initial high-fidelity mockups confirmed I was moving in the right direction, though some adjustments were needed.
Usability testing on the initial high-fidelity mockups confirmed I was moving in the right direction, though some adjustments were needed.
“I’m really not sure what to do with the heart icon.” – Participant from Seattle
“I’m really not sure what to do with the heart icon.” – Participant from Seattle
“The orange color is neat, but I feel like it’s too hard on the eyes.” – Participant from New Jersey
“The orange color is neat, but I feel like it’s too hard on the eyes.” – Participant from New Jersey
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing. – Participant from Chicago
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing. – Participant from Chicago
“I’m really not sure what to do with the heart icon.” – Participant from Seattle
“The orange color is neat, but I feel like it’s too hard on the eyes.” – Participant from New Jersey
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing. – Participant from Chicago
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing. – Participant from Chicago
“I’m really not sure what to do with the heart icon.” – Participant from Seattle
“The orange color is neat, but I feel like it’s too hard on the eyes.” – Participant from New Jersey
Iterate
Iterations were made based off of the usability test and participant feedback.
Iterations were made based off of the usability test and participant feedback.
1
2
Removed the hamburger menu as it was unnecessary for this screen, improving clarity and usability.
Adjusted CTA color to a more soothing tone for better user experience.
1
2
3
4
Clearly specified "Moving Day" to improve usability.
Added drop shadows and lightened the stroke around the "Moving Day" card to enhance depth.
Included headers on feature cards to improve clarity.
Adjusted feature card icon colors for better visual hierarchy and dimension.
1
2
3
4
Repositioned the header to prioritize key content.
Refined filter wording for better clarity and usability.
Added subtext to the heart icon to clarify its purpose.
Expanded school card height to improve readability.
1
2
1
2
Removed the hamburger menu as it was unnecessary for this screen, improving clarity and usability.
Adjusted CTA color to a more soothing tone for better user experience.
1
2
3
4
Clearly specified "Moving Day" to improve usability.
Added drop shadows and lightened the stroke around the "Moving Day" card to enhance depth.
Included headers on feature cards to improve clarity.
Adjusted feature card icon colors for better visual hierarchy and dimension.
1
2
3
4
1
2
3
4
Repositioned the header to prioritize key content.
Refined filter wording for better clarity and usability.
Added subtext to the heart icon to clarify its purpose.
Expanded school card height to improve readability.
1
2
Removed the hamburger menu as it was unnecessary for this screen, improving clarity and usability.
Adjusted CTA color to a more soothing tone for better user experience.
1
2
3
4
Clearly specified "Moving Day" to improve usability.
Added drop shadows and lightened the stroke around the "Moving Day" card to enhance depth.
Included headers on feature cards to improve clarity.
Adjusted feature card icon colors for better visual hierarchy and dimension.
1
2
3
4
Repositioned the header to prioritize key content.
Refined filter wording for better clarity and usability.
Added subtext to the heart icon to clarify its purpose.
Expanded school card height to improve readability.
Solution
muuv is a comprehensive moving platform designed to simplify both the logistical and emotional complexities of relocation. Its key features include school and daycare comparisons, a utility connection assistant, and a task management dashboard, all delivered through an intuitive interface to streamline your move and reduce stress.
muuv is a comprehensive moving platform designed to simplify both the logistical and emotional complexities of relocation. Its key features include school and daycare comparisons, a utility connection assistant, and a task management dashboard, all delivered through an intuitive interface to streamline your move and reduce stress.
